in Houston, Texas
HISD talks transparency, strategic plan
Friday, Jun 18, 2010, 02:52PM CST
By Lynn Walsh

Community members, teachers and parents have weighed in, and their message to HISD is that it needs to focus on accountability and transparency, Chief of Staff Michele Pola told trustees Thursday.

Pola presented that idea to Houston Independent School District trustees as part of a discussion of the district's strategic plan. The Strategic Direction presentation included college graduation statistics that were highlighted Thursday by the Houston Press and the Houston Chronicle.

Consultants with Apollo Consulting Group asked parents, community members, employees and others for feedback on how the district should move forward. Key areas of feedback included the importance of effective teachers and principals, data-driven accountability and clear implementation of changes or new programs in the district.

As an organization that works toward greater government transparency, Texas Watchdog is glad to see others joining the fight.
 
But how is HISD going to push for greater transparency? Some details are forthcoming, but administrators and trustees seemed focused on the goal.

"I have received a few subtle messages that we may need to get better at communicating," said Aggie Alvez, HISD's newly appointed communications chief. Alvez said HISD will do that through informational videos and websites that are offered in different languages.

Video, Alvez said, will allow HISD to send out messages that "are not filtered," in that the message wouldn't get muddied by the various layers of bureaucracy between trustee and Joe Q. Public.

Texas Watchdog wonders, if the message is crafted by the HISD communications department, isn't it still filtered? What do you think? Will more video from HISD help you understand policy changes, new programs, etc.? Or will it be just another public relations tool?

Alvez also said HISD should use a wide range of media, from newsletters to phone calls. What medium of communication would you like HISD to use more of? Less of? None of?

We want to hear from you. Contact us via Twitter @lwalsh or e-mail lynn@texaswatchdog.org, call 713-228-2850 or send good old snail mail to 945 McKinney St., #221, Houston, TX 77002. Let us know how HISD can be held accountable and be more transparent for you.

You can also message trustees and administrators. Superintendent Terry Grier's contact information is here. E-mail HISDSuperintendent@houstonisd.org. School Board President Greg Meyers' is here. E-mail gmeyers@houstonisd.org.
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