in Houston, Texas
Alamo trademark agreement reached
Friday, Nov 18, 2011, 04:11PM CST
By Mark Lisheron

That “I Died at the Alamo and All I Got Was This Lousy T-Shirt” idea you had will now have to go through the state’s General Land Office.

The Land Office secured an agreement to trademark “Alamo” and “the Alamo” with the Daughters of the Republic of Texas, the longtime caretakers of the state’s most famous historic shrine, according to a story today by the San Antonio Express-News.

The state intends to register the names with the U.S. Patent and Trademark Office, Mark Loeffler, communications director for the Land Office, told the paper. Left undecided is whether the chapel and the Long Barracks, long in need of funding for restoration, will be branded with the familiar ® trademark symbol.

The Land Office stepped in during a tough period for the volunteer Daughters of the Republic group, which had tried to trademark the Alamo earlier in the year, much to the dismay of state officials.

The volunteers have been under investigation since June of 2010 by the state Attorney General’s Office for their management practices. The inquiry has focused on a $900,000 contract the group had entered into to promote the Alamo that was canceled after a year.

Legislators led by state Sen. Leticia Van de Putte, D-San Antonio, called for state oversight and passed a law in the past session that would allow the state to push the Daughters of the Republic aside if they refused to enter into an operating agreement with the state.

With an interim agreement $10,000 a month in state taxpayer funds will be given to the Daughters of the Republic for unspecified financial obligations during the transition to state oversight.

The Land Office is hoping revenue from trademarked items will defray operating and restoration costs for the landmark, which draws more than three million visitors a year.
Contact Mark Lisheron at 512-299-2318 or or on Twitter at @marktxwatchdog.

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Photo of the Alamo by flickr user j3net, used via a Creative Commons license.
Monday, 11/21/2011 - 09:18PM

Welcome to CorpMerica. Government buildings and agencies should not be trademark, I find it appauling and in violation of the Commerce Clause. This is not communist china. I should not have to get permission to print a T-Shirt with a government landmark on it. Van De Putte needs to go!!!! I purposely changed my voter registeration address to the barrio in San Antonio to vote against her every time she is up for reelection. She is the Nancy Pelosi of Texas. She is responsible for the Texas Universal Service Fee on our telephone bills. She gets a lot of help from the polls because all illegal aliens vote for her.

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