in Houston, Texas
Arlington school district pays big bucks for PR amidst tough budget times
Tuesday, May 15, 2012, 09:51AM CST
By Steve Miller
money

Texas school districts may be laying off teachers and screaming at the state for cutting their cash, but at least one district has no problem coughing up $100,000 for some professional public relations work.

The cheery story from the Fort Worth Star-Telegram calls attention to the Arlington school district’s recent approval of the six-figure deal to BrandEra, a Fort Worth marketing operation.

It also cites a non-profit called Friends of Public Schools, which had revenue of $61,000 in 2010, according to its tax form. Among the leaders of Friends is, naturally, a PR fellow named Scott Milder. The board is composed of flacks of area schools and various professionals.

The pay at Arlington for a starting teacher fresh out of school is $45,876. In spring 2011, the Arlington school board rejected a plan to pay a $2,500 incentive to teachers to retire or resign in lieu of being laid off.

***
Contact Steve Miller at 832-303-9420 or stevemiller@texaswatchdog.org.

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